New Trend Data on European Internet Behaviour 8/5/00 The MMXI Europe at home panel for March 2000 reveals that Internet users in Europe spent on average just over 5 hours logged on in March, but they still have a way to go to catch up with US, where people spent over twice this amount of time online ­ 12 hours in the same period. According to MMXI Europešs panels which tracked the behaviour of people online in the UK, France and Germany in the six months between October 1999 and March 2000, Internet use at home has increased by 18% from 260 to 308 minutes per month. In the same period, time online in the US has increased 39% from 518 to 719 minutes per month. With monthly figures from the panels available since October 1999, MMXI Europe is the only company to have six months of continuous information on the behaviour of people online in the three most highly populated Internet markets in Europe - UK, France and Germany. When comparing these numbers by country, the data reveals how the Internet population is developing and evolving across Europe. All three European countries saw an increase in the amount of time spent online during the period. France saw the highest increase, at 35%, up from 189 to 255 minutes a month. Germany saw a 24% growth, up from 297 to 367 minutes a month. In the UK, time spent on line was up 7%, from 257 to 276 minutes a month. Interestingly, whilst time spent per month has grown less rapidly in the UK compared to the other countries, the amount of pages each visitor viewed per day has increased 31%. MMXI Europe has also released its first ever data on the Danish market. The total Internet population in Denmark is 1.8m, 59% of which are men and 41% women. The Internet population is composed of 31.1% of people aged 12-24, 23.9% of people aged 25-34, 27.4% of people aged 35-49 and 17.6% of people aged 50-79. According to Arielle Dinard, Managing Director of MMXI Europe, "As the demand for access to the Internet grows across Europe, we will continue to track how consumers behave online, and how this changes over time, country by country. MMXI Europe will continue to add more European countries to its panels as the year 2000 progresses. By the end of the year, we will be measuring the Internet populations in the UK, France, Germany, Sweden, Italy, Spain and Denmark ­ and even more panels are planned for 2001."