Enterprise Insight Takes Off 17/5/00 Enterprise Insight was officially launched last week accompanied by a survey from MORI on attitudes towards enterprise in the UK. The venture is aimed at young people aged from 5 to 30 and is designed to show that everyone is capable of generating good ideas, business can be exciting and that enterprise can create opportunities for all of society. This new business-led, government backed initiative is a unique partnership between the UK's business representatives, the British Chambers of Commerce, the CBI and the Institute of Directors as well as a range of organisations who already do much to encourage enterprise among young people. With a long term programme of activity over a number of years, Enterprise Insight will call on a network of business "ambassadors" to take part in local events bringing together entrepreneurs, young people, their parents and teachers, to help create a better understanding of enterprise and its value, improved enterprise skills and abilities and a 'can-do' attitude to life. Following the launch, Enterprise Insight also published the preliminary results of a MORI survey covering the views of adults (15+) and young people (11 to 15) on the issue of enterprise. The survey showed that only 29% of adults and just 22% of 11 to 15 year olds admired people who start their own business. However, both groups agreed that business makes a valuable contribution to the country - 69% of 15+ and 70% of 11 to 15 year olds. Over 40% of those aged 11 to15 said they would definitely, or maybe like to, start their own business, but just one in 10 of those over 15 years old have done so. When asked to identify a country where good business ideas become successful, the UK ranked third for those aged 15+ (40% agreed), behind the US (70%), Japan (50%) but ahead of Germany (35%, China (11%), and France (7%). The MORI survey consisted of a nationally representative quota sample of 1,950 people aged 15 plus and 266 children (11-15 years). The interviews with adults were conducted between 13 and 17 April 2000 and children between 19 April and 2 May 2000. Interviews were carried out face-to-face in respondents' homes across Great Britain.