Two new additions to ESOMAR Monograph Series 17/5/00 ESOMAR's Monograph Series was relaunched in 1995. Each monograph presents a collection of papers on one specific field of market research. These papers stem mainly from past ESOMAR seminars and conferences, but also include contributions from other associations and events. Media Research and International Marketing Research are the two new additions. In Media Research, edited by Sheila Byfield, the content reflects a balance of latest thinking through the use of both new and established techniques. The subjects cover some very specific issues such as the effects of advertising clutter and the value of different television ratings, through to measuring media in the context of wider social change. They all acknowledge the challenging media environments now in operation and a recognition of the importance of understanding today's complex consumer. In International Marketing Research, edited by Mary Goodyear, the aim has been to assemble readable papers that identify and articulate key issues as well as to reveal something of the complexity and rewards of crossing cultural thresholds. For more information, visit the ESOMAR website at www.esomar.nl