SPSS Launches Customer Relationship Management Solution 22/5/00 To assist companies increase their bottom line through improved customer relationships, SPSS has introduced CustomerCentric, a comprehensive analytical customer relationship management (CRM) solution. CustomerCentric provides companies with a full range of analysis, including: Customer profiling, segmentation, affinities -providing a comprehensive view of a customer based on behaviour and demographic information Market basket analysis - determining relationships and affinities from one product to another, likely product bundling and promotional offers Web analysis - clickstream and sequence analysis, providing e-commerce metrics and rankings (most popular pages, least popular pages). Founded in 1968, SPSS has more than 40 offices, over 900 employees and 1999 revenues of US$142 million.