First Japanese Internet Measurement Results 6/6/00 Media Metrix Japan has released its first Japanese audience measurement results. According to the results, Yahoo! ranked number one in April 2000 with 9.8 million unique visitors, followed by @Nifty, an ISP, with over 8.4 million unique visitors. Japanese online shopping site, Rakuten, also ranked among the top sites in April with over 4.5 million unique visitors and a ranking of number nine. The results show a total universe of 16.4m Internet users in Japan in the first three months of the year, representing 13.3% of the total Japanese population. Usage is skewed towards males (63%) versus females at 37%. There are 14 million Japanese now using the Internet at home. The survey also reveals a total cell phone user base of 1.8 million in Japan. According to Hidemaru Sato, President and CEO, Media Metrix Japan, "We are very pleased to launch Media Metrix Japan and provide a worldwide Internet measurement standard and our valuable services to Japanese Internet businesses and those with Japanese target audiences. Japan's growing online advertisers, marketers, retailers, and just about any other company interested in doing business on the Internet, can now make more effective and efficient strategic business decisions with Media Metrix Japan." More info about Media Metrix at www.mediametrix.com