Public Share Offering from Ipsos 10/6/00 In order to maintain growth and finance expansion through acquisition, Ipsos is making a public offering of shares with warrants of approximately 100 million. Ipsos is one of the world's leading market research agencies, with particular expertise in marketing, testing, media and social research, as well as customer satisfaction measurement. Over the last ten years, the company has experienced dynamic growth rates, particularly at the international level (+30% annual average). Since the beginning of the year, Ipsos has already made several targeted acquisitions. These include BIMSA, the leading research company in Mexico, Médiangles, one of the main French providers of Internet research, Link, a market research company based in China, Angus Reid Group, the leading Canadian market research company as well as Tandemar, the leader of advertising research in Canada. The proceeds from the share issue will both finance the development of Ipsos products and services, particularly in the Internet area, as well as reinforce the strategy of external growth. The aim is to extend geographical coverage in areas where Ipsos is still relatively weak (Asia, Central Europe), and to reinforce its position in countries where all its business lines are not yet available. LT Participations, the holding company controlled by the two co presidents, Jean-Marc Lech and Didier Truchot, as well as key managers of Ipsos, has undertaken to participate in the public offering pro rata its existing shareholding, i.e. 42.29%.