Nielsen Media Research Wins Largest TV Group Contract to Date 23/6/00 In the largest television station group contract of its kind, Nielsen Media Research has entered into a five year agreement with US media giant, CBS to provide its Monitor-Plus competitive advertising intelligence service to all 16 CBS-owned American television stations and CBS Spot Sales. Nielsen Media Research is the leading provider of television audience measurement and related services in the United States and Canada. Monitor-Plus enables buyers and sellers to track advertising activity across 15 specific categories of media, including television, radio, and print. According to Harry Stecker, general manager in charge of local services for Nielsen Media Research, "This is the largest local-station agreement we have ever signed for this service, and I am especially proud of our ability to clearly demonstrate the superiority of our Monitor-Plus service to the CBS station group." Ross Kramer, vice president, research for CBS Spot Sales, added: "I am very impressed with the competitive advantages that Monitor-Plus brings to our planning and tracking capabilities. This system will enable our stations to track share of spending and share of voice across multiple media, to automatically receive customized reports as soon as the data are available, and even alert us whenever a new advertiser has entered the market. As a consequence, our sales organizations are better equipped to deal with changing marketplace conditions."