Worldwide Ethnic Marketing Conference 28/06/00 Next week ESOMAR holds its two day conference (2-4 July) in Paris on Ethnic Marketing. Topics under discussion include cultural adaptation and differences, consumer profiling and communications and marketing strategies. The convergence of demography, technology and globalisation is transforming culture and society worldwide. Marketers are increasingly addressing ethnic minorities and multi-cultural communities when defining their strategies. Global instant cultural exchange through the click of a mouse, global music and fashion market through the Internet, digital TV and digital technology, is creating a whole new consumer market place that can no longer be ignored. Thinking on ethnic marketing has mainly focused on how distinct cultural groups within a larger mainstream population transform business and society. The ESOMAR conference aims to advance current thinking: is it not the case that in the process of globalisation all marketing becomes ethnic marketing? With a truly global array of speakers and an extensive range of case studies, it promises to be a thought-provoking event. For further information visit the website at www.esomar.nl