ACNielsen Expands Relationship with HomeGrocer 29/06/00 ACNielsen U.S. has reached a three year agreement with HomeGrocer that makes ACNielsen the primary syndicated information supplier to the largest online grocer in the United States. Under the agreement, HomeGrocer is using the ACNielsen Retail Warehouse Solution (RWS 3.0), a tool that integrates its sales information with syndicated market data. ACNielsen was selected by HomeGrocer for its information management and analysis expertise. According to Dan Murphy, vice president merchandising, "Information drives our business and we found that ACNielsen offered the best solution for understanding our sales data within the context of brick-and-mortar grocery sales in our markets. RWS 3.0 is saving us a tremendous amount of time, quickly giving us the information and analytic insights we need to better serve our customers." RWS 3.0 provides HomeGrocer with easy access to UPC-level sales information about consumer packaged goods sold through grocery, drug and mass merchandise stores. Integrated with HomeGrocer's own sales information, the data in RWS allows for quick, detailed analysis of sales trends and opportunities. In 1999, HomeGrocer began using three other ACNielsen tools: the SPACEMAN® suite of space management solutions which is now helping HomeGrocer manage shelf space in its customer fulfillment centers, Priceman, a tool that helps determine optimal product pricing strategies, and the ACNielsen Homescan consumer panel for consumer insights.