ACNielsen Canada Launches New Tracking Service 07/07/00 ACNielsen Canada has launched Canadian Video Game Market Tracker, a syndicated research service that monitors retail sales of video games and game hardware. The new service monitors sales of video games - those designed for use on home video consoles as well as portable game players - and video game hardware, such as that sold by Sega, Sony, Nintendo, and others. The service also tracks sales of peripherals including joysticks, memory cards, adapters and more. According to Daniel Ryce, Business Director, ACNielsen Computer Industry Services, quot;We know from other research we have conducted that almost one third of Canadian households own a home entertainment video game system. Obviously there is a large market for video games. Our new service provides critical insights for the manufacturers and retailers who serve this market.quot; The Canadian Video Game Market Tracker service utilises information gathered from specialty chains, mass merchandisers and independent retailers.