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Research Alliance in Japan
10/07/00



Forrester Research has announced a partnership with e-Research Company, Ltd., an independent investment research firm headquartered in Tokyo. The agreement enables e-Research to incorporate Forrester's research and analysis into its investment research products that cover the public and private companies leading the Internet economy in Japan.

Under the strategic alliance, Forrester will provide e-Research with access to its research archives. This will allow e-Research to create co-branded reports that compare technology trends in the US against developments in Japan. Forrester's strategy research will also be used in conjunction with e-Research's advisory business.

According to Hiroyuki Ono, President of e-Research, "This partnership with Forrester is a groundbreaking development for e-Research that moves us closer to our goal of becoming the leading source of investment research on the Internet economy in Japan. Drawing upon the unparalleled insight and depth of Forrester's research, our ability to identify equity investment opportunities among fast-growing Internet companies in Japan will be greatly expanded. In addition, we will be able to analyse a wide range of Internet sub-sectors and depict the key success factors, allowing our clients to make intelligent investment choices and strategic decisions."

William M Bluestein, President and CEO of Forrester Research added, "Forrester is pleased to be helping e-Research break new ground in Japan -- its efforts will play an important role in identifying the early movers in Japan's Internet economy. And as Forrester's first investment research partnership outside North America, this alliance represents an important step forward in our continued global expansion."

e-Research is an independent investment research firm focusing specifically on the Internet. With headquarters in Tokyo and a US subsidiary in Silicon Valley, e-Research is rapidly growing to become a leading provider of equity research on Internet companies in Japan, as well as corporate advisory services on the Internet economy. It offers comprehensive research and advisory services to online and offline brokerage firms, venture capitals, banks, institutional investors, and corporate clients.