SpeakOut.com Makes Opinion Research History at Political Convention 15/08/00 During George W. Bush's acceptance speech at the recent Republican convention in the USA, SpeakOut.com's patent-pending online research technology - Ntercept -captured demographically cross- tabulated response data on a second-by-second basis from the largest, live online panel ever assembled Over 1,000 respondents participated in the survey during the final evening of the convention, with many providing moment-by-moment input throughout the Bush speech. SpeakOut's new Ntercept technology brings the research room to the participant, allowing thousands of participants to be simultaneously interviewed, or interviewed on a delayed basis, at the participant's convenience. As users respond and react within the focus group, the Ntercept technology aggregates user responses in real time, second-by-second, and provides live analysis of how different demographic groups are reacting, with complete summary information and analysis available as well. While not suitable for all types of research, many projects can be executed successfully using Ntercept technology based on its ability to poll larger groups of participants faster at lower per-participant costs. The software allows market research firms, polling companies, advertising agencies, corporate research departments and political campaigns to capture data from larger, more demographically diverse panels than ever before, with greater speed and statistical accuracy. The political world, news media, and sports and entertainment industries are now developing applications for Ntercept, which is capable of supporting tens of thousands of simultaneous participants. According to Ron Howard, Chairman and CEO of SpeakOut.com, "Public opinion research has come a long way from those door-to-door, pen-and-clipboard interviews. Telephone surveys were the next step and now the Internet represents the new frontier. Ntercept represents breakthrough opinion research technology which we plan to make the standard for all consumers of opinion research analysis." Based in Washington, DC, SpeakOut.com is America's leading non-partisan Internet activism website and online opinion research company. Launched in February 2000, SpeakOut.com invites users to participate in scientific surveys and market research through its online research technology, Ntercept.