Leading MR Agencies Adopt Verbastat Coding Software 21/08/00 Leading research agencies, including Market Facts, Harris Interactive and NFO Research, have selected Verbastat from SPSS to handle the coding of open-ended survey questions. Verbastat offers a new way to manipulate verbatim answers, allowing researchers to import, classify and export responses to open-ended questions quickly, efficiently and reliably. Agencies that have traditionally coded open-ended responses manually, question by question (an expensive and time-consuming process) can now perform the same job in less time and for less money with Verbastat. According to Dean Wilson, Customer Service Executive at SPSS, "The selection of Verbastat by these companies demonstrates the success SPSS MR is having in offering solutions that our clients really need. With our survey design, data collection, coding and analysis tools, market researchers can deliver accurate, relevant consumer information to their customers more efficiently and, as a result, increase their profitability."