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BMRB Wins Bank Customer Survey
08/09/00



The battle for Barclay’s Network Customer Service Monitor (BNCSM) has been decided following a seven-way pitch of agencies. The work has been won by BMRB International. The project is thought to be worth over £1m in 2001 and will cover all aspects of the bank’s customer interaction with its staff.

BMRB has stated that the research will probably require up to 250,000 interviews per year, based on event-driven CATI fieldwork. Additionally, the project’s electronic reporting system will allow client access to survey findings on a daily basis, on top of the standard monthly and quarterly frequencies.

According to Keith Page, Barclay’s research consultant, "We chose BMRB because the team showed a good understanding of the brief, and has a good track record for complex projects of this nature". Caspar Tearle, co-ordinating the project at BMRB added, "We’re delighted to be working on a large, complex project for a blue chip client such as Barclays. It really gives us the opportunity to demonstrate what we can deliver with cutting-edge computer and telephone technology."