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BMRB Wins Bank Customer Survey
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08/09/00
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The battle for Barclay’s Network Customer Service Monitor (BNCSM) has been
decided following a seven-way pitch of agencies. The work has been won by
BMRB International. The project is thought to be worth over £1m in 2001 and
will cover all aspects of the bank’s customer interaction with its staff.
BMRB has stated that the research will probably require up to 250,000
interviews per year, based on event-driven CATI fieldwork. Additionally, the
project’s electronic reporting system will allow client access to survey
findings on a daily basis, on top of the standard monthly and quarterly
frequencies.
According to Keith Page, Barclay’s research consultant, "We chose BMRB
because the team showed a good understanding of the brief, and has a good
track record for complex projects of this nature". Caspar Tearle,
co-ordinating the project at BMRB added, "We’re delighted to be working on a
large, complex project for a blue chip client such as Barclays. It really
gives us the opportunity to demonstrate what we can deliver with
cutting-edge computer and telephone technology."
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