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CACI Data Accessible via New Data Depot
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11/09/00
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The service is designed to build on CACI’s two decades of experience in
providing information and target marketing. According to MD Greg Bradford,
"In the past CACI has linked the sale of data to the sales of software
systems such as our InSite package or to consultancy jobs. Increasingly,
however, companies are handling simple geo-demographic profiling in-house,
and we can now supply the raw data to customers whatever the base hardware
or software system."
Stand-alone website datadepot.co.uk provides the full details of the
recently launched service. It also offers a free set of CACI tables and
reports for visitors to download. The tables include 1999 UK data on
population and households, and retail expenditure on consumer goods. The
reports include CACI’s 1999 “ Wealth of the Nation” and their more recent
“Who’s buying online? UK 2000. The facts behind dot.com retailing: Boom or
misjudged hype?”
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