New Specialist Research Unit Launched 14/09/00 magenta, the new information management consultancy from the MRSL Group, has launched a specialist research unit for new media and commerce called i-magen. As well as promoting electronic (or 'e') and mobile (or 'm') data collection techniques (e.g. web-based surveys, email groups, mobile polls, etc.), the unit aims to provide valued-added research-based consultancy, combining the best of traditional methods and new media information collection techniques. The unit operates in all B2B and B2C sectors, including: IT, telecoms and in-home and in-business technology. i-magen is headed up by Darren Noyce, Research Director with magenta. Darren's considerable experience in this sector (having worked on Internet, IT and telecoms surveys since 1995) is supported by other magenta consultants including John Kelly, Don Beverly and Tim Baker. i-magen's portfolio of services already includes the successful SiteMark™ for website evaluations, Insight Online™ for net-based qualitative research, and Reality Check for 3D virtual reality store design tests. i-magen will be testing mobile research applications in the near future.