New Asia-Pacific Internet-based Research Business 15/09/00 ACNielsen has launched a new online research business in Asia Pacific, which offers clients specialised research to boost their competitive advantage both on and off line. The new business unit, ACNielsen.online, will offer its existing clients and new leaders in the e-commerce sector a range of customised and syndicated online research services to complement ACNielsen's existing core research capabilities, and the recently established global Internet audience measurement service, Nielsen//NetRatings. According to Michael P. Connors, ACNielsen’s vice chairman, "The Internet is revolutionising the way we do business and our clients are increasingly turning to ACNielsen to better understand new business opportunities. ACNielsen.online offers a combination of advanced research methods that utilize the speed and efficiency of the Internet - all tailored to meet our clients needs." ACNielsen.online provides a range of information services to help companies optimise their business strategies, using such techniques as e-Panel measurement, web clinics, email surveys, web site tracking and off line surveys. "Establishing ACNielsen.online takes us to the next level in developing our Internet measurement and research capabilities and better serving our clients in understanding and using the Internet as a strategic business tool," added Connors. "Online research is expected to grow rapidly over the next few years, and this initiative will ensure ACNielsen maintains its market research leadership position in the Asia Pacific region."