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Coup for TNS Healthcare transact Service
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18/09/00
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Further to the story above, the transact account level sales data service
range from Taylor Nelson Sofres Healthcare is now being enhanced by the
addition of Boots data.
According to Dorothy Knightley, MD UK, TNS Healthcare, "We are the first
company to provide Boots account level data. The availability of Boots data
enables us to add important elements to the transact portfolio of services.
Client companies are now able to track their own product sales distribution
into each of the Boots shops either separately, or as part of the BAPW
(British Association of Pharmacy Wholesalers) dataset, which identifies
sales into individually named hospital, pharmacy and dispensing doctor
account."
transact was launched as the result of an agreement between TNS Healthcare
and the BAPW to market its members’ account level sales data. The services
provide weekly data, to named accounts, as low as individual packs, on
products delivered by the BAPW wholesalers. Companies know precisely when,
from where, and to which customer, each sales transaction is made.
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