Launch Success - How to Make it Work 21/09/00 A one day briefing organised by Henry Stewart Conferences on 28 September aims to answer the always perplexing issue of Predicting and Managing Consumer Reaction to New Products and Services. The event will discuss a number of factors including: What worries consumers? What will consumers accept or adopt enthusiastically? What are the influences at play? What pre-launch research has the best chance of predicting consumer reaction and action? The day is chaired by Michael Levy, Managing Director of CLK. The line up of speakers includes Julian Bond of Research International, Andy Barker of BJM Research, Martin Callingham of Whitbread, Graham Hales of Interbrand, Newell & Sorrell and John Rivett of Hill & Knowlton PR. For further information, visit www.henrystewart.com