Advertising Research Update 22/9/2000 The 3rd Annual Admap Advertising Research Seminar takes place on 26 September in London, organised in association with the MRS. With the continuing change in advertising techniques, research methods need to remain at the cutting edge. This one-day event covers all aspects of current advertising research with the aim of answering the following questions: Why is pre-testing used as a research method and what benefits can it bring to the campaign? What is the true value of qualitative research and how can it be used to understand the consumer? How can tracking contribute to measuring campaign effectiveness? How can individual consumer habits be explored and monitored through Internet research? How are the Internet and digital advertising influencing current research methods? The day is chaired by David Barr, Director General of the Market Research Society, and the array of speakers includes Janet Kiddle from Research Business International, Sue Robson from The Qualitative Consultancy, Robert Heath from The Value Creation Company, Eric Stein from Doubleclick and Tim Broadbent from Bates UK. For further information, contact NTC Conferences on +44 (0) 1491 411000.