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Forrester Expands in Germany
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2/10/2000
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Forrester Research is to acquire Frankfurt-based Forit, GmbH, the leading
Internet research firm in Germany, Austria, and Switzerland.
Steffen Binder and Christian Nolterieke, former Monitor Group consultants,
founded Forit in 1998. Forit's Compass programme covers the rapidly growing
German e-commerce marketplace through a stream of written research, consumer
data, and expert advisory opinion. The company is headquartered in
Frankfurt, Germany and employs 23 people.
According to George F. Colony, Chairman and CEO of Forrester,
"German-speaking markets are poised to be a centre of hypergrowth for the
Internet economy. Joining forces with the impressive team of professionals
at Forit puts Forrester at the focal point of this growth. Together, Forit
and Forrester will provide the most comprehensive and powerful e-commerce
research for clients in Germany, Austria, and Switzerland. The acquisition
of Forit extends our position as the leading Internet research firm in
Europe by building on our existing research centres in Amsterdam and
London."
Steffen Binder and Christian Nolterieke, co-founders and managing directors
of Forit, will continue to oversee the company's operations together with
its existing management. "Joining Forrester is both a milestone and a
momentous opportunity for everyone at Forit," said Binder. "Since our
founding, Forit's goal has been to provide our clients with an objective
foundation for their Internet business decision-making. Combining with the
worldwide leader in Internet research makes it possible for us to provide
this service to a larger number of clients than ever before."
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