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New Online Tracking Service for Video Games
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4/10/2000
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The NPD Group has launched an e-commerce tracking service for the video
games industry. This includes both point-of-sale tracking of the online
video games industry and a syndicated report evaluating the online channel
versus offline sales.
The new service aims to provide actual e-commerce video game share
information from participating e-tailers and retailers on a monthly basis,
showing what is selling online versus what is selling offline. The service
will reveal what types of video games are dominating the Web, which
companies are offering their products online, and which video game
publishers are leading the rankings.
Data in the monthly NPD TRSTS Video Games e-Trends Report will include share
in dollars and units as well as average retail prices. The report will also
provide video game highlights by category, such as hardware, software, and
accessories and by platform, including Sega Dreamcast, Sony PlayStation,
Nintendo 64 and more.
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