6/10/2000 Snowball, a leading online network for members of the so-called 'Generation i ' (the new Internet generation of Web-centric young adults) is setting up a marketing research division IQuestics. This will focus on gathering information on the 13-30 year-old age band for Fortune 500 companies and Snowball's strategic partners and advertisers. IQuestics will conduct research using a variety of online methods, including web-based surveys, discussion boards, Internet polling and online focus groups. With access to eight million unique visitors (according to latest Media Metrix results) that log onto Snowball every month, IQuestics will have a larger pool of Generation i members than any other research firm. According to Kim Bastoni, VP of IQuestics, "Snowball, which has a better understanding of Generation i than any other site on the Internet, built its reputation by knowing what appeals to its core users. Using our state-of-the-art research tools, we can pass along our findings to Fortune 500 companies and Snowball's strategic partners and advertisers." Snowball aggregates top Generation i produced websites and brings its active Net-centric audience to companies that offer products and services targeted to this demographic group. Its networks include ChickClick.com, IGN.com, HighSchoolAlumni.com, PowerStudents.com and SportsUniversity.com.