6/10/2000 Forrester Research has announced a strategic alliance with comScore Networks, a provider of Internet infrastructure services. The alliance includes a minority investment by Forrester, and will allow access to information collected as comScore follows more than 1 million registered consumers as they do their online buying. Through the alliance, Forrester will be able to incorporate behavioural information from comScore’s panel of more than 1 million members into the full range of Forrester research products and services. This will allow Forrester to correlate consumer attitudes with actual behaviour. According to George F. Colony, Chairman and CEO at Forrester, "comScore is the first company to track the real-time purchasing activities of a large panel of online buyers. The ability to combine our analysis of consumer attitudes - 'what they say' - with consumer purchase behaviour data derived from comScore's enormous panel - 'what they buy' - is a first in our industry and a big win for our clients." "Quality data is a critical underpinning to our analysis, and Forrester seeks to build relationships with the premier providers of primary data," added William M. Bluestein, Ph.D., Forrester's president and chief operating officer. "Our analysts will now be able to analyse actual purchase data to make assessments of market strategies, industry developments, and Web site effectiveness." comScore provides the only comprehensive information available on Internet users, including buying behaviour, anywhere on the Web. comScore Networks' services are based on the electronic monitoring of millions of people who have opted in to allow their behaviour to be confidentially monitored.