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New Contracts for FDS
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9/10/2000
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FDS International has won three significant projects from new and existing
clients, including Talking Pages, Courts and IDIS World Medecines.
The research agency is conducting the Talking Pages usage and attitude
survey for the eleventh successive year. These annual studies, conducted
among more than 2,000 consumers, measure awareness, usage of and detailed
attitudes towards Talking Pages and competitive services. Questions include
reactions to recent Talking Pages initiatives such as operators offering to
connect callers directly to the appropriate businesses.
In an important strategic development, FDS is also helping furniture
retailer Courts assess a new advertising campaign that stresses the quality
and enthusiasm of its staff, a move away from aggressive price/sales-based
advertising. The advertisements were fine-tuned following focus group
testing by FDS.
FDS is also helping IDIS World Medicines hone all aspects of its service by
administering and analysing a comprehensive customer satisfaction survey,
among the company's UK client base of pharmacists, doctors, dentists and
vets.
According to FDS Chairman and CEO Janet Weitz, "It is particularly
gratifying to be winning repeat business from such a long-standing client as
Talking Pages, while still attracting business from totally new clients."
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