Nielsen//NetRatings Wins Contract in Denmark 16/10/2000 The Danish Association of Advertising & Media Agencies, DRB, has chosen Nielsen//NetRatings to supply information about Internet audiences and advertising. DRB's 100 members include such leading Danish advertising and media agencies as Mediacom, Carat, OMD and CIA Media Network. According to Soren Kyllebaek, Chairman of DRB, "The global nature of the Internet means that there is a vital need for a common standard of audience measurement throughout the world and not just in one country. We believe that Nielsen//NetRatings will give us that international perspective." "We applaud the approach taken by DRB to establish an industry currency for measuring the Internet, and we're delighted that they have chosen Nielsen//NetRatings," added Peter Wilcox, Managing Director-Europe for ACNielsen eRatings.com. "Our technology and methodological rigour will deliver the information quality that DRB and its members require. Advertisers are becoming increasingly sophisticated in the way they choose Web sites for their advertising and marketing programmes. Our BannerTrack(TM) service will support clients with unique insights into advertising copy, click rates and audience demographic profiles." This is the second time in 2000 that the Nielsen//NetRatings service has been selected as the market-leader in a European country. In March, ACNielsen eRatings.com signed an agreement with the Irish advertising association, the Institute of Advertising Practitioners of Ireland (IAPI). Recently launched in the Nordic region, the Nielsen//NetRatings service currently covers Internet audiences and advertising in 14 countries in Europe, North America and Asia Pacific. The service is expanding rapidly and is scheduled to launch in 18 countries by the end of this year, representing more than 80% of global Internet usage.