|
|
ESOMAR Telecoms Conference
|
|
17/10/2000
|
|
The topics under discussion at the ESOMAR Worldwide Telecommunications
Conference between October 22 and 24 in Berlin include convergence, the
e-service evolution, new techniques and innovative applications.
As communications companies address a fast-changing and turbulent
environment, success will depend critically upon correct identification and
understanding of the impact of new technologies and services on customers,
plus correct prediction of their levels of acceptance and the revenues this
will generate.
In this challenging environment, market research is in a crucial position to
guide successful strategic decision making. This worldwide event aims to
discuss and identify ways forward for all involved in marketing and
marketing research for the telecommunications industry, as well as
convergent industries such as TV, broadcasting and ICT.
The event opens with a workshop ‘Making Market and Competitive Intelligence
Work’. This is designed to provide delegates with practical ways of
surveying the market and competitors, crucial in an industry characterised
by a growing plethora of competitors and new entrants.
The keynote speakers at the conference are Martin Sandelin, Senior Vice
President Corporate Marketing at Nokia and Guido Weishaupt, Director
Business Development at T-Online. Each day also features a comprehensive
panel session.
Speakers in the eService Evolution session include Karen Riddell, Head of
Market Intelligence, Corporate Clients Division, British Telecom, Sarah
Ball, Director, Prodata Partners Ltd, Lars Forsström, Director Retail
Programme, TELIA and Luisa Bordoni, Vice President Worldwide Vertical
Markets, International Data Corporation, Italy.
In the Rapid Changes, Reflective Techniques session, the line up of speakers
includes Dirk Huisman, Chairman and Marco Hoogerbrugge, Research Director,
SKIM Analytical, Netherlands and Cam Davis, Manager, Nortel Networks,
Canada.
In the Convergence Strategies session, featured speakers include Michael
Spohrer, Managing Director, GfK AG, Margarita Crespo, Senior Research
Executive and Cecilia Denis, Commercial Manager, DEMOSCOPIA S.A., Spain and
Doris Pozzi, Group Manager Market Research, Telstra, Australia.
|
| |
|