Customer Loyalty Metric to be Linked To Web Audience Measurement Data 20/10/2000 Internet consulting firm Digital Idea is to work with NetRatings to link its Dialscore customer loyalty metric with Nielsen//NetRatings Web audience measurement information. The resulting service will combine attitudinal drivers of online customer loyalty with behavioural data on Internet audience size, shape and visitation patterns. Dialscore provides a standardised customer loyalty metric that enables e-businesses to benchmark themselves against their competitors. Under the agreement, Dialscore reports, which are released quarterly, will now include Nielsen//NetRatings data for the same time period tracking the number of unique visitors to a site, the number of visits per person, the number of page views per person and the amount of time spent on site per person. According to Peter Mackey, President of Digital Idea, "The Nielsen//NetRatings data strengthens our Dialscore reports. We now offer unmatched insight into online consumer loyalty, based on both attitudinal as well as behavioural measures. We can now not only reveal why people feel the way they do about a particular website, but prove that those feelings have a bottom line impact on the business."