Beenz Plants a Fresh Crop Offline 23/10/2000 As discussed in one of our feature articles last week, loyalty currency provider beenz has announced its repositioning as a multi-channel supplier of awards and incentives. It is accomplishing this by bringing its online beenz currency into the traditional world via a patented rewards technology. This technology allows beenz to place a code on product packaging, receipts, newspaper ads and direct mail pieces. If a consumer visits a clients' website and enters a code, similar to the ongoing Pepsi Stuff rewards programme, they then earn an allotted amount of beenz. Log on and get earning!