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New findings on American political leanings
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25/10/00
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American research company Media Metrix has just released some striking new
findings concerning Americans and their current political and voting
behaviour. This is part of the company’s ongoing Election 2000 series of
surveys, which also contains key US demographic characterics of visitors to
political websites.
Overall the research shows that nearly 90 percent of all web users aged
18 and older plan to vote in total in this year’s US elections. This
compares well to the level of just over half of all adults who reported
voting in US federal, state or local elections in 1999. In addition, the
findings show that over two fifths of men online are registered as
Republicans, and that American men constitute the majority of visitors to
all available political websites.
Other highlights from the latest research include the fact that Americans
age 50 and older represent the most politically-inclined group online at
over 96 percent planning to vote in 2000. In terms of all the US
presidential candidate websites, it appears that www.georgewbush.com and
www.Algore2000.com draw a nearly equal percentage of their traffic from persons
from the lowest and the highest household incomes. And looked at by visitor
numbers, Georgewbush.com and Algore2000.com achieved 467,000 and 350,000
unique visitors during August 2000, respectively.
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