Research Techniques in Advertising 14/11/00 A one day training course, organised by WARC and Admap, on 21 November, aims to give those new to the industry ideas and practical exercises on how to understand and monitor the impact of successful advertising. ‘Applying Effective Research Techniques to Advertising’ plans to bring the world of advertising and research closer together. The day is split into two sessions. The first session, led by Michael Warren, will provide an overview of the practical pros and cons of the key research methods. In the second session, led by Marilyn Baxter of Hall & Partners, delegates will be split into small groups to explore combinations of research that might help in the development and assessment of a successful campaign. For further information, contact WARC on +44 1491 411000.