New Online Ad Service 15/11/00 Nielsen//NetRatings, ACNielsen eRatings.com and NetRatings have launched the new Nielsen//NetRatings AdSpectrum service, which will help advertisers and ad agencies better plan, track and evaluate online advertising. Key features of the new service include: Demographic information based on ad exposure for more accurate audience targeting Ad spending estimates based on actual prices paid, not rate card information Advertising by category, e.g., finance, automotive, etc Capture of over 220 banner sizes Click rates by demographics, top advertisers, top advertising domains, new creatives Analytical reports based on ad data and analyst inquiry time AdSpectrum offers the capability to compare Internet advertising data to Nielsen Media Research's Monitor Plus ad data across multiple traditional media, including print, radio and broadcast. Advertisers, especially traditional brick and mortar companies, can leverage this integrated, consistent approach for strategic ad planning across all media. According to Tim Meadows, Executive VP of Products/Services at NetRatings, "Nielsen//NetRatings is the only service to provide ad agencies and advertisers a look at the audience behind their ads, answering the question, did they really reach who they intended to reach. We're delighted industry leaders have chosen to endorse our panel-based approach." The Nielsen//NetRatings AdSpectrum service is expected to be available in early 2001.