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WPP Alliance for Online for Youth Research
21/11/00



LightspeedResearch.com and the Geppetto Group (both WPP Group companies) have announced a strategic alliance offering online, quantitative research into the elusive but potentially lucrative kids and teens consumer segments.

According to LightspeedResearch.com CEO Barbara Hisiger, "Our suite of online market research capabilities is well-suited to accessing and registering the views of kids and teens. Our dedicated teen panel Web site-expected to go live shortly-will provide LightspeedResearch.com with a valuable entrée into this desirable target audience. The Geppetto Group's in-depth grasp of the kids and teens markets will ensure that our research into these segments is rich, insightful, and enhances competitive advantage."