The Sunday People mass circulation newspaper had already approached two major pollsters who both doubted that women would discuss such personal issues over the telephone. Having made its reputation in telephone research, FDS took a more optimistic view. A pilot study soon confirmed this. According to Janet Weitz, FDS chairman and CEO, "We have long held the view that provided the right sort of questions are asked in the right sort of way, telephone research is a powerful way of accessing respondents and delivering meaningful results. While it wasn’t quite the landmark Masters and Johnson or Kinsey study in the US, the FDS survey looked at women’s attitudes to a wide range of intimate subjects, from sexual promiscuity to seduction and infidelity." The results were reported in the newspaper’s " 2001 … A Sex Odyssey ", spread across two eight-page specials on consecutive weekends.