BrandVision is a custom tracking system that provides continuous feedback about how marketing and advertising activities influence customers. Strategic and tactical guidance are provided for the successful management of brands. A unique aspect of the BrandVision system is the ability to report on the effectiveness of individual commercial executions and/or campaigns.The service is used around the world by leading multinational advertisers to monitor the performance of their advertising activity. According to Tony Rhodes, MEMRB’s Managing Director – Research, "Tracking research is already a significant part of our business. BrandVision’s industry-leading tracking system will provide us with an enhanced capability to service our existing and future clients tracking needs. We also see huge potential synergies between BrandVision and our Retail Tracking service which would provide clients with an unparalleled brand monitoring system."