The agreement will give clients of NFO and InsightExpress access to household and individual samples drawn from NetZero's base of more than 5.7 million members, with valuable targeting capabilities based upon demographics and/or Internet usage. For example, using the targeting capabilities of NetZero, NFO and InsightExpress clients will be able to survey individuals who frequently shop their competitors' web sites. This innovative co-operation agreement will allow the creation of standard and custom samples for research use. NetZero members will not be required to participate in the surveys or market research, and no personal information will be disclosed to third parties at any time. Separately, but also as part of this agreement, NFO will offer NetZero's free Internet access service, including its patent-pending zCast™ tracking software, to members of its existing household panels. With appropriate household permission, this will enable NFO to evaluate online behavioural data combined with offline research data gathered from its panellists. The agreement also calls for CyberTarget and NFO to develop co-branded research applications based upon NetZero members' anonymous clickstream data, focusing on various industry vertical markets. According to Randy Smith, President and COO of NFO Worldwide, "Our goal is to give our clients a more in-depth understanding of their customers, and those of their competitors, and help them define marketing strategies that will maximize their competitive advantage. In partnering with NetZero's CyberTarget unit, we can provide our clients with some of the most sophisticated targeting capabilities in the industry. This strategic relationship will allow our clients to define marketing strategies by pinpointing precisely where members of their target audiences are spending their time online and relating this to attitudes and offline behaviour. The strategic implications of this type of information are obviously enormous." Charlie Hamlin, President and COO of InsightExpress added, "Our relationship with CyberTarget will enhance our clients' abilities to rapidly field surveys to an unprecedented variety of target audiences. InsightExpress' relationship with CyberTarget will enable us to deliver more samples and more finely-targeted samples than any other provider in the high speed, fully automated research market." Affiliated with NFO Worldwide, InsightExpress is a leading provider of fully automated market research in the USA.