SKOPOS - Internet research / panels



ESOMAR Net Effects Conference
9/2/01



As the Internet heads towards becoming the medium of choice for market research of the future Net Effects continues to chart this progress in the fourth annual conference to be held in Barcelona from February 11 to 13.

This year there is greater emphasis on methodologies and techniques than in the past with a focus on issues of best practice. Three sessions, New Spins on the Web, New Medium - New Methods and From Wired to Wireless address the critical areas of how existing approaches can be improved and adapted and how new technologies including those such as the wireless internet be used.

A related session examines new perspectives of Internet users themselves and the conference also addresses the ongoing debate on privacy issues. There will be a challenging session on the validation of Internet research and the final session of the conference will look at the potential consequences, challenges and opportunities of the new economy on marketing and research.

There is also a series of pre conference workshops on getting to grips with the Internet.

For further information, visit www.esomar.nl