Ipsos Becomes Major US Player

Ipsos has recently signed an agreement to acquire NPD's market research division, including assets in the US and Canada. NPD Marketing Research, which will be known as Ipsos-NPD, is a US leader and will reinforce Ipsos’s presence in North-America where the group is already represented by Ipsos-ASI (advertising research) and Ipsos-Reid (public opinion surveys).

The assets to be acquired by Ipsos accounted for about US$70 million in revenues in 2000. Excluded from the sale are NPD’s syndicated tracking businesses in numerous vertical markets.

As part of the deal, Ipsos has acquired NPD’s Consumer Access Panels which represent 500,000 households regularly used in different types of market research, including concept testing, product launch research and product positioning research.

Ipsos-NPD will round out Ipsos’ existing marketing services and products portfolio in Europe and Latin America in the fmcg, telecommunications, banking and finance and pharmaceutical industries. The new deal also complement the current Ipsos Access Panels offered in Europe, which includes 115,000 households in France, UK, Germany and Italy.