Pegram Walters Acquired

Pegram Walters has been acquired by Aegis Group plc, the media communications and market research group.

Pegram Walters was founded in 1982 and provides a complete portfolio of research products and services, ranging from multi-country tracking studies to brand development and creative workshops. A cornerstone of the Pegram Walters’ philosophy has always been the integration of qualitative and quantitative research and the company has prided itself on producing flexible fully rounded researchers at all levels.

The acquisition of Pegram Walters is consistent with Aegis’ strategy of expanding its services into market research worldwide. According to Doug Flynn, CEO of Aegis, "The acquisition of Pegram Walters is another step towards our goal of building a global market research network. Over the past two years Aegis has invested significantly in developing research networks in the US and Asia-Pacific. This European acquisition is an excellent strategic fit and provides us with a base from which to develop further our research capability in the region."

Bill Pegram, Chairman of Pegram Walters added, "Over the years we have been approached by many suitors but Aegis was the first company where we felt that both the people and the business fit were right. We believe that becoming part of the Aegis global network will give us the opportunity to maximise the skills within the company and contribute significantly to the success of the network in the UK and across Europe as a whole."