Firstly, a brand new client has been secured in the shape of QJ Media. FDS’ brief in this instance is based on measuring the effectiveness of the client’s Nike business poster advertising. These are sited near upmarket health clubs in the four major conurbations of London, Birmingham, Manchester and Glasgow.

The agency has also won two significant research projects from existing clients. BT Communications Products is set to commission hall tests in five separate UK locations in order to assess product development strategy for its new range of cordless telephones.

At the same time, Cambridgeshire County Council is planning a project to measure satisfaction among users of its Park and Ride scheme. This work will probably be based on a mix of face-to-face interviews and self-completion questionnaires.