NetValue is believed to have purchased PC Data’s US clients and international affiliates, along with the possibility of converting PC Data North American panellists to NetValue’s advanced, proprietary metering and analysis technology. In a related move, NetValue also announced an agreement with comScore Networks, a provider of infrastructure services to the Internet economy, whereby comScore will offer to service PC Data’s former clients with its Netscore product.

NetValue is reported as wishing to pursue the development of PC Data’s strategic alliances both in the U.S. and internationally. It is also set to explore further possible global ventures with comScore. "This acquisition allows us to reinforce our position in the US market with an enlarged panel base, new clients and new international partners," said Lennart Brag, Chairman and CEO of NetValue.

He added, "We are also excited about our emerging relationship with comScore Networks and the great commercial potential offered by their massive global database. These developments will further strengthen NetValue’s position as a global leader in Internet Intelligence. As a company that goes beyond audience measurement, we expect to play a significant role in the changing face of the Internet industry."