Harris Interactive Enters Scandinavia

Harris Interactive, the global Internet market research company, has signed an agreement to work with the Scandinavian MMI Group. This makes MMI the newest member of the ever-growing Harris Interactive Global Network. and means that Harris now has effective representation across Denmark, Finland, Norway and Sweden.

The MMI Group consists of MMI in Norway and TEMO in Sweden, along with the niche companies Fieldwork Scandinavia, LUI and Retail Services. It forms Scandinavia's biggest independently owned full-service market research company, with a range of services in all areas of market and media research. In addition to running omnibuses in both Sweden and Norway, the Group also conducts ad hoc research projects throughout the region.

According to Per Surtevall, CEO of the MMI Group, "We view this alliance as an important catalyst in our build-up of the world's largest Pan-Nordic Internet-based respondent panel. In working with Harris Interactive, experts in Internet-based technologies and methodologies, we will be able to provide our customers with quality market research deliverables. MMI Group will gain access to proprietary online research technology and resources to further develop our capabilities and business."

Harris Interactive CEO and Chairman Gordon Black added, "Our affiliation with the well-established MMI Group will open an important market for our globally expanding company and will allow us to conduct Internet-based research throughout the Nordic region. Harris Interactive recognises the MMI Group for their expertise in telecommunications and information technology. We look forward to working jointly to develop new products and services, as well as build new panels for Internet-based research in Scandinavia."