GfK on the Growth Trail

German group, GFK has acquired a majority shareholding in media and ad hoc research institute, ENIGMA and is in negotiations to take over Martin Hamblin Group in the UK.

In doing so GfK has further expanded and consolidated its competence in media research. Wiesbaden-based ENIGMA, which was established in 1974, is a leading operator in the field of radio research. The company also carries out adhoc research, particularly in consumer goods, civil aviation and qualitative research. The company has 38 full time employees and achieved sales totalling Euros 5.8 million in the year 2000. In 2001, the figure is set to rise more than that for the sector as a whole.

Jürgen Ignaczak, previously ENIGMA´s sole owner, commented, "I believe that ENIGMA is the ideal complement to GfK Group Media and Ad Hoc Research operations. We will benefit, because this gives us the potential to further develop the high quality which defines us in the industry." Gerhard Kirschner, member of the GfK Management Board responsible for media business, added "ENIGMA will enable us to move our media research on by a further important stage. In addition to our excellent position in services for TV, print, online media and outside advertising, this association will also make us one of the top players for radio research in Germany"

GfK is also negotiating a takeover of the Martin Hamblin Group. Both companies have signed a Letter of Intent and are hoping that the contract will go through in May this year.

Martin Hamblin is ranked number eleven in the market research sector in the UK. It is a well-known company undertaking customised ad hoc research, in the consumer, business and healthcare sectors. In financial year 2000, the Martin Hamblin Group achieved sales of approximately Euro 28 million with 126 employees.