SKOPOS - Internet research / panels



New Partnership in the Online Medical Arena
20/4/01



MedPanel, an online focus group provider for medical opinion leaders, and marketing services company, Cozint are partnering to co-market their market research products and services.

The new partnership will benefit pharmaceutical and biotechnology company clients as qualitative and quantitative medical market research services will be available with one phone call. MedPanel customers will benefit from Cozint's access to hundreds of thousands of validated US physicians, whilst Cozint clients will be able to access the hundreds of academic physicians reachable through MedPanel.

According to Will Febbo, CEO of MedPanel, "The pharmaceutical market is rapidly adopting the Internet to improve communication with physicians. The integration of MedPanel and Cozint projects will not only result in increased near-term revenues for MedPanel, but also provide us with access to new, high-potential clients for future growth."

"Our partnership with MedPanel is significant because it allows us to compliment our online quantitative research products with MedPanel's high quality qualitative research", added Rob Sederman, Cozint President and CEO. "The partnership gives our clients the added benefit of more services from a single source, eliminating the need for us to refer the client elsewhere. In addition, Cozint gains access to clients through an already-trusted source of market information."

Cozint and MedPanel will take part in ongoing initiatives for the sale of additional projects.

MedPanel provides medical related industries with qualitative primary research and in-depth medical market trend analysis. MedPanel offers pharmaceutical and biotechnology companies faster, more precise access to the opinions of high profile academic and community-based physicians worldwide. The company’s online format allows doctors to participate in customised studies and discussions at any convenient time to themselves. Cozint is a marketing services company providing the pharmaceutical and biotechnology industries with on-demand collection, processing, and delivery of high quality targeted customer information via the Internet. Through Cozint's interactive survey platform, healthcare professionals and patients share their attitudes, perceptions and feedback with clients on specific topics.