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Discover More about How to Use MR
21/4/01



Sage Research has launched its redesigned website which provides a wealth of information about how market research is conducted and used to develop effective marketing and sales strategies.

Highlights of the redesigned site include:


  • Market Research Glossary, which defines a wide range of terms that are commonly used in designing and conducting market research projects.
  • Market Research Methodologies, which reviews different methodologies and provides tips for selecting the appropriate methodology to meet a specific research goal.
  • Project Flowcharts, which show the step-by-step process for conducting market research via surveys and focus groups.
  • Market Research FAQs, which provides answers to frequently asked questions about panel research, data reliability, Web-based surveys and several other topics.


According to Sage Research President Kathryn Korostoff, "It was time for a new look for the Sage site. Following the recent redesign of Sage's logo and corporate identity, we wanted to update the site to reflect our sleeker look. More importantly, inspired by customers' requests to use the site as a vehicle to share advice,we added more information. The enhanced site helps clients who want real examples of how to use market research and who want to learn about the latest advances in market research techniques."

Sage Research is a full-service market research firm providing research to IT vendors and Service Providers. The firm combines expertise in both qualitative and quantitative research methods with an in-depth knowledge of technology markets. For more information, visit sageresearch.com.