The detail of the research shows that, during April 2001, some 2,769,610 Austrians are believed to have had access to the Internet from their home PC. During that month, the average connection time per person was 6 hours and 6 minutes. Austrian surfers used the Internet an average of 13 times, surfing for around 28 minutes per session and visiting an average of 47 pages for 36 seconds per page. In comparison, the German Internet user is known to have visited 48 pages per session in April, and the US user 35 pages.

In terms of gender, Austrian users consist of nearly 59% men and 41% women; a high proportion of women when compared to the global average at around 38%. The Nordic countries lead in this respect, particularly in Finland, where 46% of the Internet audience is female. Online time by gender has also been measured. On average, Austrian men appear to access the Internet 15 times a month for a total of 7 hours and 8 minutes. The women, on the other hand, go on 10 times a month for a total of only 4 hours and 36 minutes. In April, men viewed an average of 702 web pages and women 449 pages.

The most visited categories are search engines and portals, telecom and Internet services and news and information sites. Within the category of news and information, orf.at (384,565) and krone.at (180,305) show particularly strong unique audience numbers. With a unique audience of 150,792, amazon.de holds the leading position among Austrian shopping sites, with lion.cc and ebay.de in second and third place.

According to Michael Schneider, Sales & Marketing Director ACNielsen eRatings.com Austria, "Nielsen//NetRatings will contribute to the development of the Internet in Austria by bringing high-quality, objective measurement to this medium. Our research is conducted with the highest regard for accuracy, using the same recruitment and measurement techniques in every market we measure. Nielsen//NetRatings allows the Internet professional to apply marketing techniques from the offline media to the Internet market, and places Austrian Internet user behaviour in a more European and global context, which will allow the large international advertisers to easily include the Austrian online market into their media plans."