Under the terms of the agreement, comScore and NetValue will share resources in specific areas in order to enhance new and existing product lines. NetValue will gain access to comScore’s massive consumer panel in the USA, which will provide significantly more depth in data than any other Internet measurement service. As a result, NetValue will lead the sales and marketing of both company’s products in Europe, Asia, and South America.

Lennart Brag, CEO of NetValue Group, commented, "NetValue will now be able to offer the market a unique, comprehensive suite of products. The partnership with comScore reinforces our presence in the U.S., while allowing NetValue to focus our financial investments in Europe, Asia, and South America."

"This agreement leverages comScore’s 1.5 million active consumer panel with NetValue’s presence in Europe and Asia to create a global product line that will truly help companies optimize their usage of the Internet so as to increase revenues," added Magid Abraham, CEO and co-founder of comScore.

As part of the agreement, both companies will cross-license certain existing products to each other. In particular, NetValue will license the comScore patent pending technology, and comScore will license NetValue Online, NetValue’s online access tool.

Both companies will invest resources to increase the size of the international panel from its current 550,000 active person size to over one million active users. The resulting combined panel, which will include home, work and school audience segments, will vastly surpass any existing service in reach and accuracy. As the largest international panel, it will be projectable on an individual country basis in at least 15 countries around the world. It will also leverage comScore’s proprietary Buying Power Index (BPI) to provide the most accurate measurement of consumer online purchasing behaviour available on a global basis.