| New Global Competitive Intelligence Service | ||
| 19/6/01 | ||
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Fleishman-Hillard International Communications, a leading international public relations consultancy, has established a worldwide Competitive Intelligence capability to provide clients with high-quality, strategic communications analysis.
Fleishman-Hillard International Communications, a leading international public relations consultancy, has established a worldwide Competitive Intelligence capability to provide clients with high-quality, strategic communications analysis.
The group provides this service to corporate decision makers worldwide by mining digital information retrieval sources, industry analyst databases, and traditional resources, and leveraging 30 years of professional research experience to assist organizations in making better business decisions. According to Lisa Richter of Fleishmann Hillard, "Knowledge management provided by our Competitive Intelligence division has developed rapidly because of client requests from around the globe. Clients are seeking specialized assistance in articulating and communicating competitive business strategies - and Competitive Intelligence fills that need. Demand for this practice has been so significant in the United States that we are now establishing its presence in much of the world. This week, we are officially launching Competitive Intelligence in Asia from our Hong Kong office. Later this year we will also launch this practice from our European headquarters in London. In 2000, we began providing daily, competitive news analyses and briefings to Latin American clients through our Miami office." "Our Competitive Intelligence products are wide-ranging," added Ronda Sauget, co-leader of the core capability at the Fleishman-Hillard St. Louis headquarters. "Typically, clients request a 2-3 page daily analysis of media coverage or information from industry experts. Clients will also request in-depth, customized analyses of current or developing industry trends or specific target audience behaviour. We also analyse Internet message board postings about clients, which are retrieved by our Online Services group. Moreover, our Primary Research group can assess consumer behaviour and opinion by conducting traditional or online focus groups and surveys with customers of our clients, as well as investors or employees." Fleishman-Hillard Inc., based in St. Louis USA, is a leading international public relations firm, operating throughout North America, Europe, Asia, Latin America, Australia, and South Africa through its 79 owned offices. | ||
