The online panels, called ePanels, will be developed from Ziff Davis Media's nearly 6 million subscribers who are powerful technology purchase influencers. The ePanels, which target IT executives and decision makers as well as consumer and game technology purchasers, will provide marketers with cost-effective and proprietary research that illustrates critical information about their prospects' purchase behaviour and intent.

ePanels will be developed for all Ziff Davis Media publications, starting with CIO Insight on July 1. Over the next several months, online panels will also be created for Business Media Group publications eWeek, Interactive Week, PC Magazine, Smart Partner, Ziff Davis SMART BUSINESS, The Net Economy and Baseline; Consumer Media Group publications Family Internet Life, Yahoo! Internet Life, and Expedia Travels; and Game Group publications Computer Gaming World, Electronic Gaming Monthly, Expert Gamer and Official U.S. PlayStation Magazine.

According to James D. Dunning Jr, chairman, CEO and president of Ziff Davis Media, "The company is committed to providing our marketing customers with tools and solutions that help them overcome the challenges that face them today. Our powerful subscriber audience coupled with Survey.com's expertise in Internet market research will provide companies with vital information that will enable them to develop and deploy powerful strategic marketing programmes. We look forward to leveraging the expertise of Survey.com to provide our clients with a unique set of research services."

"Combining Survey.com's online market research strength with Ziff Davis Media's leading brands and influential subscribers will bring all the tools, skills and experience together to provide clients with the most innovative market research offerings," added Michael Bach, president of Survey.com. "Ziff Davis Media's technology panels will contain a highly representative universe of technology leaders who are at the heart of corporate America's buying decisions. The ability to understand their needs and wants, and their product awareness, is invaluable to anyone competing in technology today."

The online research services, which will be sold jointly by Ziff Davis Media and Survey.com, include advertising effectiveness, product intelligence, competitive insight, customer satisfaction, category or brand audit, needs analysis and buying criteria.