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Hallmark | April 23 2008 |
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In the US, Donovan Batiste has been promoted to the position of Research Director for Hallmark Channel and Hallmark Movie Channel, where he will track and analyze programming trends, ratings growth and audience composition among cable and broadcast TV networks. Batiste was previously Research Manager with the organization. Prior to this, he was a Senior Analyst for CBS-Paramount Pictures where he tracked and created program analyses and presentations for cable, broadcast and syndicated programs, in addition to providing strategic insights for positioning programs in support of the sales team. Batiste holds a BA in Mass Communications from Louisiana State University, as well as an MA in Communications from California State University, Los Angeles. ‘Donovan is a valuable asset to the research team and the departments we service at Hallmark Channel,’ said Jess Aguirre, SVP Research, to whom Batiste reports. ‘As we move forward as a top-ten rated cable network and continue to explore new methods of research, his knowledge and experience will continue to help us stay relevant to viewers and competitive in the cable industry.’ Hallmark Channel is a 24-hour basic cable network that provides a diverse range of entertainment programming to a national audience of 84 million subscribers. Web site: www.hallmarkchannel.com . Printer-friendly version of this article. Email this article to a friend.
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